Sparkling Water Branding Concept
Basic Identity & packaging design we explored for Rootine, a brand that crafts functional and delicious CBD infused drinks to help release pressure on the mind & body. We developed a comprehensive visual system that reflects their brand personality - colorful, funky, joyful, retro, oriental - and appeals to their target market - millennials, sports enthusiasts, beauty addicts, housewifes, outdoor explorers and party addicts.
