Wake and Make

Client: Upwork

'Every freelance journey is driven by unique motivations, goals, routines, and visions of success. But it’s also a shared experience—one that’s understood by millions of others around the world who know the challenges and triumphs of being self-employed. For many independent professionals, every day of that adventure starts with a great cup of coffee!

October 1 was International Coffee Day, but the coffee-fueled team at Upwork decided that one of our community’s favorite beverages deserved even greater recognition.

We collaborated with California-based Red Bay Coffee to create a medium dark roast custom blend, then commissioned six artists from the Upwork platform to help us celebrate coffee’s role as a reliable companion through change, creativity, and hustle.'