Formula 1 Collection Miami Edition Packaging

A closer look at the Formula 1 Collection Miami Edition packaging we designed for Drive Coffee. We’ve been working with them since their inception — designing their identity and packaging from the get go. Over the years they’ve grown and when they asked us to design the box set for their partnership with Formula 1, we were proud and honored.

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We spent most of last year creating iterations of this box and fine tuning. The packaging is meant to be a layered unboxing experience. Removing the slip case reveals the shoulder box with a little slash of color to lead you in. Along with the packaging we designed a pass, lanyard, and and envelope of information cards. Lastly, we shot the product photography as a wrap to another awesome project.

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Credits:

Agency, Untitled Era

Package Design, Lisa Champ

Product Photography, Mike Banom

Car Illustrations, Drive Coffee