Campaign Tagline | Samakab for House Brand Elements
I wanted to contrast the blockiness of the wordmark, so I chose a handwritten marker typeface for secondary elements. (In an ideal world, I would've literally written everything out as needed, but that wasn't practical.)
The details in this typeface also complimented the rough outline of the portrait outline we chose to adopt into the brand identity.
political campaign
political campaign branding
political candidate
political candidate branding
tagline
text
text block
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Posted on
May 13, 2022
More by Amber Leick View profile
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