SEVEN eight - Mobile Application

Industry: Arts and Entertainment

Role: CCO and Co-founder

Tools used: Invision Free-hand | Figma | Sketch | Adobe After Effects | bubble.io

As CCO of SEVEN eight I was responsible for the creative direction of a newly launching brand and startup. A logo, brand colours and a brand style guide had to be produced to capture the essence of the brand, the envisioned product and its global audience. The challenge was to create a brand which could appeal to large and varied global dance community - from ballet dancer to the hip hop dancers. It was key for the brand to feel modern, fresh and unique.

For the product challenge, once the product was scoped and the user flows defined, low-fidelity wireframes were designed to organize the content placement and UX flows. The full design followed soon after by applying the brand style guide. To build a community for the product in development an Instagram account was launched. I began to design all social media content released in bespoke formats and in varying content types (images, animated videos, videos and carousel series), for paid and organic activity. The next phase involved building and designing a fully responsive website and blog to further support the marketing efforts. The website and blog were custom built leveraging the no-code technology of Bubble.io.

The startup is now in the fundraising phase in order for the app to be developed.