Shakalo Beach Care Company | Brand

Not too long ago I had the honor to work with @shakalolife, a beach care company based out of California.

We worked closely with them to craft their brand identity and packaging design all centered around the universal beach culture shaka sign. The shaka means (love), peace, kindness, gratitude, and positive affirmation. It is deeply engrained in the beach lifestyle and surf culture.

Here are a few things created as a part of their identity.