Branding + Social Posts for Yoga Studio

These are some branding concepts for a new yoga studio in Texas. The goal was to create a playful and approachable energy around the new studio that went beyond the minimal, modern aesthetic that's been so popular.

As a designer, my biggest struggle was how to create something palatable to the intended audience and meet client expectations while also honoring the origins of the Yogic practice and not appropriating traditional symbolism.

To my fellow designers-- have you been in this position before? I believe we have a duty to guide our clients to be mindful and consider social, cultural, and the mental impacts of our work. We won't always make the perfect choice, but it's something I've been weaving into my process and wanting to know how I can make better design choices and educate my clients.

Would love to hear your thoughts on this and how my work on this project lands!