FanSport app

Combining FanSport app knowledge of athletes’ needs with our understanding of the digital landscape, we created a strategy and roadmap for an ecosystem of digital product touchpoints. The FanSport app offer a strategic avenue through which to connect with consumers: wearable-assisted sports training technology, content empowering youth athletes, and a new web experience, respectively. In a relatively short time, we’ve defined and executed key steps to expand FanSport presence across sports and fitness by extending the brand’s value to athletes.