Vectron Biosolutions | Smart animated icon design

Taking the complex and making it simple

We struggled to understand their technologies and the technical drawings provided as we tried to match these images with the high-tech look we were deploying throughout the site. But, to be fair, we are talking about expression vectors, enzymes, bacterial strains, E-coli, protein folding, cytoplasm, which, even with images, were challenging to reinterpret.

It required a few trials and errors and one fruitful meeting in which our project manager quoted Einstein, saying, "the definition of genius is taking the complex and making it simple." The rest unfolded from there as we shifted our approach to showcasing the main features of each technology rather than focusing on every single little detail instead.

In the one above we represented Vectron's secretion systems for transporting the proteins out of the cell.