Hot Mess Identity

Our upcoming project in the BFA seminar is to redesign a food truck experience. This identity is only one small part of a larger design concept that takes into account the actual space and how to draw in customers.

Hot Mess is a well-known food truck in Bellingham that specializes in Philly Cheesesteaks. My concept for this is incorporating stretched melted forms within the mark (as well as supporting illustrations), a style inspired by 80s youth culture to make the truck to stand out, be more playful, and remain true to itself. More to come!