The Austin Things: Unchosen Concept

Sharing a recent concept for The Austin Things, a local’s take on the best things to do in Austin, TX! This concept was created to be a little playful and inviting. The location marker icon tells what The Austin Things does, highlighting the different locations in the area, along with a nod to Texas with the star. The type gives this direction a unique, friendly overall look and feel. A little quirky…a lot welcoming…just like Austin! Ultimately this direction wasn’t the chosen one, but we’ll let her see a little light here! The chosen direction has a little different vibe, but still a whole lot of Austin…coming soon!