KK Monogram Kebab Shop Logo Design

Logo concept B for Krave Kebab.

Krave Kebab is a new fast food store in Ripley Town Centre, Queensland. Starting with this single location, the business aims to later expand into multiple venues around the state, with the possibility of becoming a franchise in the future.

Our goal was to create a brand identity that is modern and professional, allowing for the restaurant to look at home next to food and bev giants like Zambrero and Grill’d. By giving Krave Kebab a premium appearance we aim to elevate it above the usual stereotypical kebab shop, to the highly franchisable ‘McDonalds of kebab shops’.

The final identity had to be youthful and versatile, appealing to our primary demographic of blue collar workers, but maintaining a universal appeal for all ages, genders and backgrounds.

Once again this concept explores Middle Eastern style typography and subtle kebab references to form a strong and modern monogram.