e-comm concept store: service for shoppers who appreciate style

We designed Sneaker Bar for the modern, ‘thumb-first’ interaction, leading with a mobile-first approach and building the desktop and tablet versions around that. 

The cornerstones of the designs were bold, minimalist, and awe-inspiring, sticking to a simple but effective modular format that created consistency across the platform and improved overall design flexibility.

Implementing the use of 3D technology where relevant, we crafted the product pages to achieve complete product immersion and replicate the important tactile nature of an in-store experience, bringing shoppers closer to their desired footwear.

Accompanying photo and video materials told the creation story of each product, giving the user a unique window into the business and deepening the relationship between the customer, product, and brand.

The entire case can be studied on our Behance - https://www.behance.net/gallery/117420247/Immersive-3D-eCommerce-store-for-footwear-fanatics

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