Luxurious and Elegant Logo High End Japanese Stationary Brand

This is a logo for a high-end, Japanese stationery brand that wanted to pitch their innovative stationary culture to the western world.

What makes this logo so special is that it :

Whenever I am designing something, it is very important that the visuals represents not just the "brand" but their stories, their team, their mission, and culture.

Today, in a heavy concentrated pop culture, vector art - graphic design market, I do not see that many elegancy and subtle beauty in logos.

But I value that in what customers seek.

What makes this logo so special is that:

1. Traditional Calligraphy Pen:

2. Cultural Appreciation:

3. Simple but meaningful:

It reflects to Japanese culture by having a traditional calligraphy pen, and shows that their innovative and high tech products are grounded to its roots. It's fine line in the logo makes a statement itself by representing the high quality of the stationeries they have - It is simple yet meaningful.

It is a statement by itself.

It has a beautiful style that tells a story and includes many messages.