Identity Salon: Retro Wordmark

Logo design for Identity Salon, a gender-affirming salon to make your hair show your true you. Inspired by retro fonts and florals, this logo was built from a beautiful serif font and adjusted with glyphs and details to encapsulate the ideas of fluidity and transformation. The color palette is poppy, bright, and welcoming.

We tied the shears mark into the "i", stylized to match the word mark with a floral detail that shows the themes of growth, as well as a nod to the client's green thumb.