Kids Pony Foundation - Brand Design

Kids Pony Foundation - Brand Design

The Client

The Kids Pony Foundation provides animal therapy sessions for children with special needs. Riding therapy is a key activity that helps children to grow and develop their confidence, attention/concentration, balance and muscle tone. It also helps them to gain respect and responsibility for animals.

The Brief

The brief for The Kids Pony Foundation, was to develop the brand so it is more kid friendly and focused around children with autism. One thing that I had to keep in mind was colour theory and how some children may be more sensitive to colour than other. The brand wanted to grow into a nationwide foundation, so developing a versatile brand design is key.