Strider Brand Identity

Strider is a crowd building platform for creative projects in the etertainment sphere. They aim to eliminate gatekeepers, empower creatives to retain ownership of their ideas and contributions, build an engaged community, and promote fair and transparent compensation.

This one was hella fun. We knew we wanted some sort of character to be a friendly face of the brand and after working through some different characters we landed on this capybara pal! The brand needed to feel gender neutral and I think it achieves this with the character, colors, and logotype.

learn more at strider.xyz

and see more about this visual identity on carlyberry.me