Project:

Logo refresh for Siesta Campers, Portugal's #1 van rental company. Siesta Campers has built VW vans and explored life on the road for over 20 years. Their technical expertise combined with a passion for the outdoors made them pioneers in creating unforgettable experiences for our travelers. I worked closely with the team to update their logo system to be more flexible, legible, and timeless. We kept a very surfy script style for "Siesta" while adding a good deal of movement. We also removed the bloat from the "Campers" sub-text by sitting the type on a flat baseline. The overall look of the stacked logotype still has the badge-like feel of the original mark to retain the brand's hard earned visual equity.

Scroll down to see the before and after!

Interested in a logo refresh?

See more at wellscollins.com