Best form tracking software + feature comparison (2022)
It’s hard to find a business website that doesn’t incorporate online forms these days. Websites rely on forms to allow users to make payments, subscribe, sign up, download lead magnets, and much more.
Why use form tracking software?
If you are generating leads for your business with forms, there’s a high chance you are losing revenue due to the friction in your online forms, commonly known as form abandonment.
To make your web forms more effective, you have to go behind the scenes and understand the conversion funnel and user experience. This is where form tracking software comes in — to help you understand which platform is right for you, we’ve compiled a list of best form tracking and analytics software.