Case study: PET PAK
Overview & The Problem
PET PAK wanted to emphasize the customization of their product. Instead of overwhelming with different service descriptions, they relied on 3D models & animations that really gave life to otherwise inanimate objects. The site offers more than just the presentation - a configurator is the star of the show that really nails the goal of pointing out the customization.
Art Direction & Style
The style relies a lot on its assets - 3D models & photography. In this case, the client made the right decision to invest resources in producing the right materials rather than taking shortcuts with stock stuff. It's an obvious but often overlooked move that takes the design to that next level & builds brand image....
Shutout to P.S. Zelmanović for video and photo production.
Check the website here.
The design team:
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