AB Monogram Crucifix Logo Concept

Logo design concept C for Abundantly Blessed.

Abundantly Blessed is a start-up clothing brand by professional basketball player Junior Etou. The line of modern urban apparel aims to spread the word of God, and the message that no matter what your background, everybody is blessed in some way.

The goal with this logo was to create a brand identity that is modern and youthful, but that also speaks to people of all ages, races, genders and backgrounds. Global appeal was also an important factor, as the brand is being marketed in both Europe and the USA.

As with concept A, by weaving the company initials into a subtle crucifix, we strengthened the religious aspect of the brand while also presenting a versatile symbol that looks great when applied to any kind of garment.