Logo Design for Maximum Traction

A logo I designed for Maximum Traction, a dog breeder that strives to produce healthy and sturdy Beauceron puppies.

The client wanted the logo to be welcoming but also a bit upscale to attract the right kind of buyers.

An interesting fact they shared with me is that Beaucerons have 6 toes on each rear foot. I decided to create an abstract logo concept based on that fact — which the client loved and from there it was just a matter of making some minor adjustments.

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See more of my work at https://johnery.com/