Mar/nn
Lürssen Yachts is one of the leading global builders of custom superyachts that came to Croatia to expand and establish the Maritime Innovation Cluster - “ Mar/NN”. To be able to help them find their brand, name and to design and develop their platform, we were led by objectives to make the brand come to light as a leader in their industry, to design a product that will result in users returning and that will radiate the values of the brand’s trust and reliability.
To establish the Maritime Innovation Cluster as a disruptive, revolutionary brand that fuels technological innovation in the traditionally oriented maritime industry, we designed a completely organic and unique shape that seems to be ebbing and flowing like the ocean. The figure’s green, blue, and purple shades seem to dance together as the sun reflects on the sea’s surface. As green is associated with the world of digital and sustainable technologies, blue represents professionalism in the maritime industry. The purple, presented as a challenger, is a younger and more modern version of the darker blues typically used for more prominent, traditional corporations - it emphasizes the human dimension of the cluster. Placed next to the timeless yet contemporary typography, the balanced, delicate, almost ethereal form emanates the adaptability, agility and flexibility of the consistently solid maritime industry.
Narrating the advanced digital aspects of this modern maritime brand, the new visual identity tells the story of the advanced digital aspects of Mar/NN - the artificial intelligence, data science and innovation in its latest technology advancement.
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BrightDock delivers digital solutions to over 150 global clients. Our portfolio includes some of the world’s industrial giants; amongst them large international brands such as SkyNews, Airbus, Freelancer, Vodafone, and L’oreal.
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