Fabulous Fabio
“Be brave with your decisions, find the courage to believe in yourself and take the leap to dance with your life.” Fabulous Fabio is a life coach, and motivational speaker for the LGBTQ+ community whose unique approach awakes hope, explores the mind-body relationship and creates an infrastructure for strong relationships Fabio builds with his audience.
To visualize the impact of Fabulous Fabio’s insightful communication style, we based the logotype design on strong typography and introduced an element of distortion. As Fabio’s work disrupts the predefined way of living by making one rethink what once was considered the norm, so does this element of distortion embedded in the logotype’s typography emphasize the young, fresh, reenergizing, and artistic side of this creative, eclectic, unorthodox personal brand.
Setting this brand apart from countless other coaches and public speakers by warping certain letters in the logo to incorporate a dash of movement, we transmitted the values of a confident individual who is not afraid to show his uniqueness, as this innovative approach to typography communicates the brand’s unconventional solutions, speaks of its fashionable nature and positions the brand on the contemporary scene.
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BrightDock delivers digital solutions to over 150 global clients. Our portfolio includes some of the world’s industrial giants; amongst them large international brands such as SkyNews, Airbus, Freelancer, Vodafone, and L’oreal.
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