Factory I/O
Factory I/O is a 3D factory simulation for learning automation technologies. Designed to be easy to use, it allows students to train and learn in a factory environment with no risk. With a goal to communicate their brand as strong, distinctive, modern and simultaneously approachable, we created three alternative solutions for the Factory I/O's new logotype that communicate a reliable, industrial, high-tech and innovation driven-product.
One of the solutions for the logotype features a brandmark based on a rectangular, stable-looking shape to communicate the trust, reliability, and quality of an established product. Capturing the essence of the Factory I/O software, this brandmark is a visualization of a 3D structure that reminds one of a contemporary factory structure.
To transmit a message of high-tech software with a modern approach, the colours used for the logotypes are a gradient of two shades of blue. To emphasize the innovative character of the brand and convey the values of this modern, contemporary software, we used light, fresh hues of blue.
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BrightDock delivers digital solutions to over 150 global clients. Our portfolio includes some of the world’s industrial giants; amongst them large international brands such as SkyNews, Airbus, Freelancer, Vodafone, and L’oreal.
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