Veni - Brand Identity and Mobile App for Food Delivery
Hello everyone!
We are excited to share our first case study on Dribbble!
We’ve wrapped up an identity and packaging design for Veni, including a mobile app and landing page. It is a new era of food delivery for so-called "dark stores" and "dark kitchens". Super fresh, healthy food with lightspeed delivery.
The main mission of the brand is to prove that healthy and wholesome food in minutes is no more a challenge.
Logo Design
The project started with the brand identity that should build the foundation and core feeling of the company. Logo design is the first stage of the project.
The main task was to expose the real essence of the brand through its identity - maximum freshness and health.
We were inspired by nature and the healthy vibes of modern culture. Their combination and minimalism approach was a formula for the perfect brand identity.
The logo encapsulates the idea behind the brand and the task was completed perfectly.
Typography
A brand system is something every business needs. At Outcrowd we are paying huge attention to every element. Therefore a font is extremely important for the brand.
We've covered dozens of variants and we believe the Clash Display fits best.
Package Design
We paid special attention to packaging design. We chose discreetly but at the same time stylish packaging to stand out on the market.
Without a doubt, it will catch the attention of customers and make it memorable. Exactly what every brand is eager to achieve as this is important for the company, its marketing and the brand itself.
Details matter
The character of the brand is possible with all small, medium and big details.
It will bring the feel of completeness and harmony.
Every brand element that a potential customer will contact should immediately build a relationship with the company.
Mobile App & Landing Page Design
Nowadays it is impossible to imagine food delivery without a mobile app and remarkable landing page. We opted for a simple and clear design. Win-win combination.
Open the app, choose food, pay for it and you’ll get it in 30 minutes. Easy peasy!
Don't forget about the marketing
Every brand communicates with the environment and customers through different marketing collaterals.
Banners are one of them! Eye-catchy, fresh and clean to overcome the competitors.
As a Conclusion
A brand system equals a higher value.
It is something every business needs. Trust us, we’ve seen what branding can do. It’s the best way to impress your customers and paint the right image in their minds to resonate with them.
