sonum – rebranding

https://antongolev.com/en/cases/sonum

Sonum is one of the three largest players in Russia in its segment and actively cooperates with foreign partners.

Sonum specializes in the production of bedroom furniture, anatomical mattresses and sleep accessories.

The client turned to us with an interesting task: create a simple and concise, almost traditional design. Design should be trendy and outstrip competitors right here and now and must be forward-thinking and have a margin of relevance ahead of time.

It didn’t matter that the client is quite attentive to details or that he contacted two other studios before coming to us, with which they did not bring the project to the final. Therefore, we decided not to use the experience and developments of the previous studios, having approved only one of the logo versions. We conducted a large-scale study of the clients business segment, as well as the interests of his target audience, and proposed a fundamentally new solution.

In the process of creating the concept of identity, we adhered to the idea of ​​layering and texture. We have collected complex gradients of the three primary colors of the brand and have abandoned the traditional use of the pattern in favor of a combination of colors. We used a different fill, worked with shades of each color and got not three, but fifteen colors. Their combination formed the pattern.

All layouts are airy and contain a lot of free space. This helps to convey the comfort and ease with which sleep and relaxation are associated. With photographs, we decided to convey not images, but feelings. Therefore, the photographic image contains fragmentary and enlarged frames.