ASR Corp. 02 identity and print design
https://antongolev.com/en/cases/asr-corp-02
Atomstroyrezerv is a large, developing company, which is engaged in construction, improvement of parks, municipal facilities.
ASR: Flow is the third and final stage of Atomstroyrezerv’s comprehensive transformation. We continued to work on brand scaling and engaged in the design of construction projects as well as portfolio development.
After a detailed study of the company’s internal image, we moved on to branding in the external environment. To increase brand recognition and demonstrate a serious approach to business, we transferred the key values to the design of construction projects.
The new portfolio has also become an effective tool in brand communication, reflecting the company’s history and constant progress. The company has serious experience in already completed construction projects and projects in various stages of development. In order to show the latest achievements and convey the scale, we have combined the results of more than 10 years of work.
For each project we developed a special style. We used an original solution: we marked incomplete objects with black and white photos, while the already completed objects were shown in color. In addition, we made a non-standard move: we indicated the area of the objects as an indicator of the result instead of the usual serial display.
The portfolio looks like a dynamic constructor of layouts that make up an unchanging and recognizable form. Here we moved away from the game concept, as in other brand media, but retained minimalism and free space to focus on the meanings. This was required by understanding the difference between the target audience – the company’s partners and customers.
As a result of extensive work with the Atomstroyrezerv brand, we have succeeded in transforming it. The visual images and palette have become more diverse, the forms are no longer monotonous, but they resonate harmoniously with each other and are built into a recognizable image. The brand now holistically reflects the needs of partners, employees and customers. In addition, the company has received many opportunities for further development and interaction with the audience.