Visual Identity for Laura C

Laura C is a beauty brand by Laura Ciordas. She is a successful microblading artist, international Phiacademy Trainer, and Founder of Innate Brows pattern. With clients from all around the world, the challenge behind the brand was to create a visual identity with a high-end vibe starting from the initial of the name LC and to develop a visual direction for a planned cosmetic line: lips, skin, brows. The primary colors are kept black and white and for the packaging/accent color, it was created a three-peachy pallete for a fresh look. Each type of cosmetic product is identified based on the color picked.