License+ Logo

With the release of License+ getting closer, we knew we needed a strategy for branding major offerings from Automatic while building on the great company logo we already have.

After exploring a number of options, we chose a direction that references our Automatic hexagon but takes on a much lighter aesthetic approach, reinforcing that it's a child of the larger company.

In landing on this current iteration, we made sure to look ahead, thinking of how this approach would be a strong system for not just this one need but our future plans as well.

License+ is the first to get this treatment, our new program to help empower new teen drivers to build good driving behaviors.