Avex packaging wrap

Shape:

Associate the Avex brand with the outdoors and, most importantly, water.

Colors:

Recycled natural paper with green and blue earth tones. The green in the

packaging keeps consistent with the green used on the website and blue is a

logical compliment, denoting water.

Typography:

Gotham and Conduit – Gotham is very readable and Conduit works as both a heavy or thin condensed font to help to highlight or fit more info in a smaller space.

Bottle illustration:

Highlights and explains key features – makes it obvious why this is a

superior product when displayed next to the competition.

Icons:

Easily consumable way to present features at a glance.

Hashtag:

Calls attention to advocacy.