Clockwork Lemon Radler

Clockwork Lemon is a craft experimental lemon radler, an alternative to krik, cider, and beer-based fruit beverages.

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The product branding of the packaging in the manner of grotesque surrealist illustration plays with absurdist plots in which a lemon "turned on" by a hop turns into a flying comet, a quadcopter, a perfect substitute for a fan on a hot day and into a real vehicle.

Radler's illustrative visual language comes to life in animation and spews out liters of positive cheer.

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Like what we do? Have a project that you’re working on? We are available for collaboration, so feel free to contact us [email protected]

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