Stitch (project book)
Stitch is a concept brand of yarn and supplies marketed to a younger sect of the international knitting community. Inspired by yarn bombing and yarn-based street art, the brand draws inspiration from graffiti culture to let young creatives explore what knitting is to them — expressive, decorative, maybe even disruptive.
A monthly project book was developed as part of the brand. For each project, there is a perforated postcard with necessary yarn types and tools that customers can tear out and use when shopping for supplies.