eCommerce My Account Dashboard Rework

During this project I created a conceptual design to reorganize and redesign the dashboard/landing page of the My Account section within the eCommerce website. The previous landing page did not have a side navigation and it had all My Account endpoints within the main content area. This began presenting problems with scalability. There was also a new loyalty program that needed to be displayed. The new dashboard included a side navigation with all the pages within My Account, but placed focus on the most important data and most used features within the dashboard itself.

During the initiative we also redesigned the information architecture of the navigation within My Account. View Case Study [password: azcasestudy]