Wellhub Logo

Wellhub Brand Strategy and Identity

Brand Strategy / Messaging / Identity / Graphic Design

Wellhub was a start-up oil and gas software company in Houston, Texas. They had received funding to develop their platform and approached me to help create a unique brand identity. What they needed was instant credibility with their identity to compete with major competitors in the industry. In our branding workshop, we uncovered a clear message. We developed a promise statement that helped me design a logo that communicated what their software promised to deliver: Actionable Insights. We were also determined to create the identity around the adjectives bold, innovative, forward-thinking, and creative. 

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