First Primary Care Identity
First Primary Care
Brand Strategy / Identity / Graphic Design / Marketing / Environmental Design
First Primary Care is a membership-based direct primary care practice. I was hired to design a brochure for this small business, but they really needed a brand strategy and identity update. After I designed the brochure they hired me to be the marketing director and to create a compelling new look and feel and collateral consistency for their innovative message.
They already had a logo, so after the brand strategy workshop I updated the colors, designed print and digital collateral, created a social media strategy with a YouTube show, designed the first mini-magazine for the industry, and I even established the environmental design (who knew I was an interior designer?). All this in about a years time.
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