Collective Wisdom Branding

Branding a project that I'm helping a friend launch in the next month or two. I don't think I'm quite there yet with the design (explained as 'fresh and clean with a hint of wear, because people aren’t perfect').

Also giving me a chance to play with Livory, which is definitely my new favourite typeface. Love the swashes, ligatures and unfinished bowls on some of the characters.