The Rival Team | Formula 1 Content Creator | Brand Identity

Meet The Rival Team, a fictional Formula 1 media company targeted at female Gen Z + Millennial racing fans.

The goal of this still-in-progress project was to create an expressive system that stands out in a sea of brands with a very traditional red + black branding, while maintaining some ties to the sport (like the oil slick effect or skid textures among the collage pieces).