Acorns Logo Update

A little over 2 years ago I sat down to take a look at the Acorns logo mark to see how I could improve some of the shortcomings I felt it had. I didn't want the changes to be expansive because at that point we had 5 years of brand equity built into the current logo. Finally after 2 years I get to share the updates to the official Acorns logo mark.

The changes aren't extensive but they are significant.

There were three primary goals i set out to accomplish;

1. Bring dimension to the acorn icon,

2. Make the word mark more readable at a smaller scale, and

3. Visually balance the logo.