Illustration for my collaboration post about Branding on Product Design (the post is in the Indonesian Language "Bahasa")

Overview

I collaborated with Roeswan, a logo designer and a logo enthusiast who is passionate to share about brand and logo on his Instagram.

He wrote the paragraphs of content for the article and I got a chance to layout and illustrate the content.

The Sketch

In this step first I looked into the paragraph texts then extracted the main idea into visuals. For example on the first post (which will become the cover), the text says;

"Jangan bangun startup kalau kamu belum tau hal ini (Don't build a startup if you don't know this)" had the main idea to hold you for a sec to give you some tips.

Based on that clue, I got inspired to try a character with gestures of 'secret' or 'want to reveal something' vibes.

Also did the same with another main idea about Branding Guideline. This time, I wanted to show the character in levitating pose surrounded by the documents. I feel by having a concept like that gives more sense of the 'lots of' elements needed around the style guideline.

Colors

In this step, nothing's special, just my preference. I will post it on my feed so I think it will be nice to stay on neutral with mute colors of blue or pink. But, I kinda feel the color doesn't represent the voices so I gathered inspiration from earth-tone colors that are gender-neutral.

I also did some experiments with the level setting of the image in Photoshop. At first I really like the mute tone of the colors but it was a bit off when paired with the text so I changed them.

Elements

Some elements to add more delightful with harmony decorative elements within the main illustration

Layout

I did the layout and input the text on Figma.

If you want to read more you can see the full post here (in Bahasa)

Thank You

btw, I also on Instagram 📌