Fumelo – Logo and Branding

Fumelo is a new bright brand from Poland, which fills us with positive energy.

We have developed a logo and identity for the company that will breathe new life into its industry.

Fumelo produces quality goods, and also gives us emotions, so that's why we decided to use bright orange, yellow and purple colors as the color palette for that brand. The brand logo is made using a stencil and contains a reference to the main character of Fumelo - Pomelo Guy, while bright patterns emphasize and complement it.

As part of branding, we created our own character - Pomelo Guy. This stylish and juicy fruit reflects brand's youth culture and creates a memorable image.