Lime Hard Seltzer Label Design

Label design for Tahoe Tessie and their first hard seltzer, Lime. The drink packaging includes hand drawn lettering and logo design by Jeremy Friend. The brand is a Reno based company based on the folk lore of Tahoe Tessie, a cousin to the loch ness monster. This label features bright colorful graphics to match the Summer crisp days. Lake Tahoe is one of North America's largest alpine lakes with the famous serpentine creature. Label features hand drawn illustrations of flowers, the lake and mountain area of Reno, Nevada. Click here to see the complete case study and design process.