Exotic Machines

I've had the great pleasure to make this logo/identity for Grapes Creations—a creative agency based in Dubai:

https://www.facebook.com/GrapesCreations

Exotic Machines offers repair services for luxury yachts and cars in Dubai.

The mark is a running cheetah. The cheetah can run faster than any other land animal. It’s a creature of elegance, top perfomance and agility.

Symbolically it represents Exotic Machine’s services in progress, working fast, smoothly and deftly. The cheetah is naturally occuring in UAE an seems to be a suitable symbol for the company.

The mark is made of golden circles —or gold coints—representing abundance, richness and luxury.