E-commerce platform for online shopping with 3D product page

Physical touch and contact are some of the most fundamental aspects of life. Digital sites often neglect these important human needs, and we wanted to go some way to bridging that gap with Sneaker Bar. The ambition was to create a beautiful, user-friendly platform that mimicked elements of the tactile experience you can have in a physical, brick-and-mortar store - bringing the buying process alive on screen.

Our target audience, 18-34-year-old fashion and sneaker enthusiasts, make up a large portion of mobile purchases on the internet these days. Reflecting this ever-growing trend of mobile-first, eCommerce purchases, it was extremely important to create a platform that delivered a rich experience on all devices and was led by mobile-first interaction.

Our biggest challenge, however, was how to achieve harmony between convenience, usability, and the all-important ‘wow’ factor that makes a purchase possible.

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