Water tiger logo & branding

The challenge:

The task was to develop a logo and identity for the new year 2022. According to the Chinese zodiac, 2022 is the year of the water tiger. What identity of this year could be, if it were a brand.

The solution:

As an image for the logo, a cat's muzzle is taken, which is shaped into a monogram WT (water tiger). The main patterns: stars as a symbol of the Chinese zodiac and striving for new heights, stripes, paw prints and claw marks symbolize the tiger. The repetition of the stylized letter r forms a waterfall. The gradient of blue and cyan reinforces the image of falling water. The gradient of blue and purple translates the image of the predawn sky: hopes for changes for the better. Graphics are supported by pixel style, as the popularity of NFT and pixel art is growing, digital technologies in general have occupied a huge niche in our lives.

Full case you can explore on my Behance! Feel free to appreciate and comment!

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