RYS - Identity lockup - Adidas | Snipes Europe/DE

Commissioned by 'neronero agency' to design the RUN YOUR STREETS Identity Adidas/Snipes Campaign for Europe. RYS was mainly used for German market. It features the Ozweego Celox. This lockup doesn't show all the measurements for the mark as the letters on the outside scale outward creating a sense of movement. The mark was designed with an early 2000's theme with inspirations from DMX's Ruff Ryders, No Limit Records, and other music labels that were exploding during that era of highly chrome and gold graphics. One thing however was to keep it easy to print and easy to scale across various touchpoints hence the simple block format.