AUC Logo

In Austin Unicorn Club's viewpoint, pixels alone aren't enough to help design thrive: a physical manifestation is just as important as a digital footprint. This logo represents well that idea. The large brush strokes are reminiscent of painting, or more specifically in the case of AUC's endeavors: screen printing, while the (mostly) primary colors show a strong base and universal applicability. Additionally, the brush strokes aren't perfectly aligned, yet they are balanced and harmonious: an allusion to process, end results, and the individual personality one can achieve through design.