Design Principles Animation — Balance

I created a series of slides featuring graphic representations of the six primary design principles: Alignment, Balance, Contracts, Hierarchy, Repetition and White Space.

The graphical representations of each principle were designed in a 'Thick Lines' style that can be easily translated into physical media, such as postcards and posters.

Balance distributes the visual weight of a design, providing stability and structure, and can be achieved in both symmetrical and asymmetrical ways. Balancing a large object on one side, with a number of smaller objects on the other, can achieve the same level of balance as a totally symmetrical design.