SOL - Sunglasses Packaging Design

Brief 51 from @briefclub. This weeks brief was to create a logo for a brand called SOL, which is a sunglasses company. 

I decided to go down the route of a Mars themed brand, with each pair of sunglasses being named after new SOL day, e.g SOL 1 for the first pair. The idea behind the logo, was to use the ‘O’ to symbolise a watch face and the small circle representing Mars as well as an hour hand, similar to the Nava Ora watch face. 

With this brief I was more excited about the idea of a space theme, using the lack of gravity to my advantage to place floating rocks and dust in the scene, to add texture and a sense of depth.