Capron // Branding

In March 2020, I had the opportunity to work for @capron . His new clothing brand had to be resolved, which had as its central concept, the phrase "Live like a KID". This concept seemed very interesting to me, which was loaded with many meanings, but I think the most important was the idea of being an adult, but enjoying life as children do, in a simple way.

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Direction

The challenge was to solve the word "Capron" and make it look like it was written by a child. It was very fun for me and complex at the same time. I studied my writing in my elementary notebooks, from when I was 5 or 6 years old. After thousands of sketches and tests, we found the solution. Almost the whole process was in pencil and paper.